Because She’s Worth It: Documentary On Advertising Legend Ilon Specht, Directed By Ben Proudfoot, Earns Five Cannes Lions ...Middle East

Two-time Oscar winner Ben Proudfoot is going to need more room in his trophy case. The filmmaker is returning from Europe with multiple Cannes Lions for his documentary The Final Copy of Ilon Specht, a film about the woman who created the iconic L’Oréal Paris tagline, “Because I’m worth it.” Those four words, penned in […]

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