Taylor Swift’s company has reportedly purchased the mother of all friendship bracelets.
Swift’s personal services company, Firefly Entertainments Inc., spent $13,000 on the 140-foot-long inflatable friendship bracelet that was draped over the Caesars Superdome in New Orleans during her Eras Tour, local outlet 4WWL reported on Thursday, June 26.
Shawn and Jules Kolodny of Kolossal Arts designed the piece, telling Us Weekly in a statement on Thursday, “It’s so fitting that the final trade of the giant friendship bracelet was to Taylor — she’s the reason it exists. We love that it’s with her now.”
According to 4WWL, the information came from the Louisiana Stadium and Exposition District, the state board that manages the dome, which is expected to approve the purchase at a board meeting on Thursday.
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Us Weekly has reached out to Swift for comment.
Firefly, which offers event management and personal services to Swift, 35, and her family, is responsible for picking up, shipping and delivering the bracelet, according to the purchase agreement.
The giant bracelet read, “Taylor Swift: The Eras Tour,” in white beads and featured a few colorful “gems” in between the words. It stretched 140 feet across the Superdome during the three-night concert series in October 2024, which featured special guest Sabrina Carpenter.
Friendship bracelets have become a popular accessory among Swifties, as fans were inspired by a line in the pop star’s 2022 song “You’re on Your Own, Kid”: “So make the friendship bracelets, take the moment and taste it.” Trading bracelets became a fan-favorite pastime at the Eras tour and other Swiftie events.
ROSLAN RAHMAN/AFP via Getty ImagesEven celebrities who attended the Eras Tour joined in on the fun of trading bracelets, including Swift’s boyfriend, Travis Kelce, and his brother, Jason Kelce.
Abby Jones, a marketing professional with ASM New Orleans, was inspired by this concept when she came up with the idea for the giant friendship bracelet, according to 4WWL. After getting approval from Swift’s team, Jones hired the Miami-based artists Shawn and Jules, who specializes in large inflatables, to make the massive jewelry piece.
Swift herself gushed about the giant bracelet during one of the New Orleans concerts.
“You’ve created traditions. You’ve created this mass movement of joy every time we play a show. And it makes me so proud, it really does,” she said at the time, as seen in video footage shared by a fan via X at the time. “I just showed up one day and you guys were trading friendship bracelets and I was like, ‘That’s cool,’ and now there is a giant friendship bracelet on the outside of this stadium.”
The “Cruel Summer” singer continued, “Which is so nice of them to do for us — but it’s even nicer of you guys to create things that went so far beyond what I ever expected for this tour.”
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After the New Orleans shows wrapped up, the giant friendship bracelet moved to other tour stops in other cities. Some cities put their own spin on the trend. In Indianapolis, where Swift performed later in October 2024, the Indianapolis Children’s Museum placed friendship bracelets on their life-sized dinosaurs outside the building.
The Eras Tour concluded after 149 shows in December 2024.
“[Thank you for] being a part of the most thrilling chapter of my life to date — my beloved Eras Tour,” Swift said at her final show in Vancouver, Canada.
Later, she took to Instagram to share several photos from the epic journey and wrote, “It was rare. I was there. I remember it. ”
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