Coined by writer Kyle Raymond Fitzpatrick, "AmIAlive core" isn't a well-known term among young people, but if there's a single concept that describes how Generations Z differs from previous generations, I thinks it's this. To simplify it: AmIAlive Core posits that young people young people don’t live life, they perform it, so they are subconsciously unsure if they are actually living human beings. Living entirely mediated lives in which "experiences" happen in video games and the outside world is seen through the vertical window of TikTok videos has made it impossible for young people to live authentically, so they play-act life and adopt styles and philosophies based on whether they think is compelling content. A vacation is a chance to pose for exotic instagram pictures. A concert is a chance to whip out your phone instead of dancing. It's bleak, but that's where we are.
The death (and continued life) of TikTok
The merciless cultural takeover that is artificial intelligence is affecting everyone, but no group will feel its impact more than Gen Z and Gen A. They are the first to grow up chatting with AI, learning from it, competing against it, and questioning it in real time. Whatever AI becomes, they’ll inherit it and and help shape it. Artificial intelligence is already being used to cheat at school, spread religion, make jokes about Bigfoot, and create disturbing videos featuring kittens. Meanwhile, a growing contingent of young people are rejecting AI entirely, particularly when it comes to AI art. Prediction: Serious resistance against AI will grow among younger people.
The 80/20 Rule and the gender wars
Young people have always been attracted to dumb, dangerous stunts, and there was a time when many of them were amplified by social media sites, particularly TikTok. These days, though, TikTok locks down fads like "The Skull-Breaker Challenge" with ruthless efficiency. But the trend of destroying school laptops slipped through the cracks for a couple of weeks as the school year ended. That these cheap laptops were the target of mindless teenage vandalism makes sense—they're an instantly recognizable symbol of educational conformity, circa 2025.
Nostalgia for the early 2000s
2000s nostalgia goes hand-in-hand with:
Millennial green and Millennial burger joints
While there isn't much evidence of the kind of massive cultural generation gap that separated children and parents in the 1960s, that doesn't mean today's young people aren't turning a withering eye on the previous generation. Some may be trying to mimic the early 2000s, but others want to make sure older people know ridiculous they are, whether it's the millennial fascination with Harry Potter, the boring, beige and green decorating aesthetic that defined the era, or the faux-hipster folksiness of "millennial burger joints."
The continuing rise of "brain rot"
The above trends relate mostly to Generation Z. Generation A, people born between 2010 and 2024, are a different animal. That generation is defined by "brain rot," an online style that is nearly impossible to understand. Brain rot describes online content with no educational, social, or artistic value. It also describes the effects that continued viewing of this content is suspected to have on its audience. Brain rot content often involves references to other memes, which are often themselves based on other memes. The eventual result is expressions that are impossible to understand for anyone but their intended audience.
Here's how Cookie King, a pioneer of brain rot, described the inspiration for a video he posted: "On Instagram, there was a new meme. It was about Chopped Chin and Property in Egypt, and people were doing battles between them. I was like, 'Wait, what if I just combined them together with the Johnnie Walker thing and the Friggin' Packet Yo?" There has never been a better explanation presented.
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