That's what some Apple Wallet users experienced today, when the app that's supposed to handle mobile payments pinged them with an ad for Apple's upcoming racing film F1: The Movie. According to a screenshot from this Reddit user, the ad reads: "$10 off at Fandango: Save on 2+ tickets to F1 The Movie with APPLEPAYTEN. Ends 6/29. While supplies last. Terms apply."
But what makes this even worse is this is one of Apple's own system apps advertising one of Apple's original films. It feels wrong that Apple can take control of the notifications for one of its apps to tell you to see a movie it produced, just because you happened to buy a smartphone made by Apple. As one user put it, "I did not pay over [$1,000] for an iPhone to get advertised at."
Luckily, there's something you can do about it—eventually, anyway.
How to disable Apple Wallet's ads
As it turns out, Apple has added a new notification setting to Wallet in iOS 26, which is currently in beta testing. While I do not recommend installing the beta at this time, especially not solely for disabling Wallet ads, here's how the setting works: Open the Wallet app, tap the three dots in the top right, then choose Notifications. Here, disable the toggle for Offers & Promotions. That should block these ads from showing up in the future—at least in Wallet.
Comment byu/african-nightmare from discussion iniphonePerhaps at the end of the day, Apple is still the winner in all of this. Not only does this story bring extra attention to Apple's new movie, it also highlights a new quality-of-life feature in iOS 26. Sure, people are pissed, but they got us talking about two different Apple products today. Touché, Apple.
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