A few weeks ago, when a new “actor” appeared in Trivago adverts broadcast across America, there was a flurry of social media debate about his teeth.
In the hundreds of comments beneath it was pointed out the Trivago guy is Jurgen Klopp.
But Goldberg wasn’t the only one. In a subreddit titled, “Trivago Guy – Can’t Put My Finger On It”, there was fervent discussion about this random bloke’s teeth before someone pointed out: “He has a wiki page, and despite the forum hate, he’s really quite a great guy.”
Is anyone else troubled by the Trivago guy? Especially his teeth? pic.twitter.com/4CKJ8MTSSh
— Jonah Goldberg (@JonahDispatch) June 1, 2025In fact, it isn’t even the lowest attendance of the tournament (so far).Fifa couldn’t fill the 26,000-seater TQL Stadium in Ohio for Bayern Munich vs Auckland City at the weekend.
In hindsight – and, maybe, in foresight for most people – perhaps people don’t want to pay hundreds of pounds for a ticket to watch Harry Kane and Co have shooting practice against a goalkeeper who works as a forklift truck driver back home.
Dazn have paid $1bn for the Club World Cup broadcasting rights (Photo: Getty)
The disparity in levels that is endearing in the FA Cup becomes somewhat grotesque when you pit a team sixth in Opta’s global rankings against one that is 5,074th.
Fifa almost got there, clawing 60,927 fans into the 64,767-capacity Hard Rock Stadium. But, with sales lagging, that included offering a ticket to students for less than £15 – which came with four free tickets.
Boca Juniors vs Benfica, kicking off in Miami at a better local time, had a good atmosphere – more than 55,000 of the Hard Rock Stadium seats were filled. Paris Saint-Germain vs Atletico Madrid drew an impressive 80,619 fans, although still short of the Rose Bowl’s roughly 90,000 capacity.
Atlanta United’s crowds demonstrate a growing appetite for football in the US (Photo: Getty)To see if the tournament has, so far, been a global viewing success, I contacted Dazn to ask for viewing figures for the opening games.
Even more miraculously, Saudi Arabia’s Surj Sports Investment then paid $1bn for an unknown stake in Dazn.
Dazn were unable to comment publicly, and said they rarely ever publicise viewing figures. Fifa and Dazn, a source said, wanted to play the Chelsea game at a time Chelsea fans were able to watch it – which meant a three o’clock local kick-off, when many people were still at work.
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Nor, probably, any money to pay for a subscription to keep watching when it isn’t free.
Despite the “Trivago guy” incident, there is plenty of evidence of a growing appetite for soccer in the States.
The empty seats seem more a damning assessment of the Club World Cup – a tournament that nobody wanted or needed, except Fifa president Gianni Infantino.
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