Netflix Adds Yahoo To Its Roster Of Programmatic Advertising Partners ...Middle East

Netflix has added Yahoo’s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it will “enable clients to buy Netflix advertising through Yahoo programmatically.” The Trade Desk, Google Display and Video 360 and Microsoft are already working with […]

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