Film Trailer Research Reveals “Young Male Audience Turning To Softer Men, Stronger Women Characters” ...Middle East

Marketing to specific audiences continues to cost film studios and distributors millions of dollars each year, however, “reliance on focus groups and long-held audience assumptions are outdated concepts and costing the industry millions more in lost revenue opportunities.” This is the verdict of audience intelligence platform DiO, who have spent the last two years analysing […]

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