On Tuesday, the popular protein bar ONE (which was acquired by The Hershey Company in 2019) unveiled another co-branded product inspired by a different but equally popular candy made by the company. The new addition is the second in the collaborative flavor line, following the apparent success of Reese's ONE Protein Bar, which was released not too long ago.
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Made with real Hershey's cocoa and chocolate chips, the new protein bar flavor promises to deliver "double the rich, chocolate experience to power every on-the-go lifestyle without compromise." The company also confirmed the latest variety to be gluten-free and Kosher.
New ONE x Hershey’s Double Chocolate flavored protein bar, with 18g of protein and just 1g of sugar."Our fans are always on-the-move, and with ONE, they can stay deliciously fueled with double the iconic Hershey's flavor," Lyons added.
To help get the word out, Hershey's and ONE enlisted the help of pro golfer Bryson DeChambeau, who vouched for the new release in a statement. "When I'm out on the course, I want something that's tasty, fast, and keeps me going," DeChambeau shared, suggesting, "The ONE x Hershey's Double Chocolate flavored protein bar nails it!"
"It's loaded with protein and has that classic Hershey'schocolate taste—so I get the best of both worlds and the fuel I need to stay locked in," DeChambeau concluded.
Bryson DeChambeau and the new ONE x Hershey’s Double Chocolate protein bar.To celebrate the big debut, the brands challenged DeChambeau to "double" his viral hole-in-one shot made over his house, and should he succeed, fans who sign up for the contest on Monday, June 16 at noon eastern will score a ONE x Hershey's Double Chocolate flavored protein bar, only while supplies last.
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