If you're having trouble selecting a scent, you can narrow down your many choices by picking one that was honored by The Fragrance Foundation's 2025 awards on Thursday. Just a handful of delicious options were chosen, and among them a brand that many celebrities love—Byredo.
2025 Fragrance of the Year
In the Universal Luxury category, the 2025 Fragrance of the Year winner is Desert Dawn, a genderless fragrance. Ben Gorham is the creative director and founder of the brand loved by celebrities including Sienna Miller, Kate Bosworth, Rosie Huntington-Whiteley and Victoria Beckham.
Beckham, 51, loves fragrance, and she has worked with the perfumer Jérôme Epinette, who has also worked with Byredo, to add fragrance to her brand. Beckham's fragrances are also genderless. She has said she loves masculine scents such as tobacco and suede, and "mine and David’s favorite flower is hyacinth. And I love honeysuckle,” she told Vogue.
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Byredo Desert Dawn, $230
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Kilian Paris Sunkissed Goddess, $50 travel size
Kayali Vanilla Candy Rock Sugar, $29 travel size
Replica's Afternoon Delight, $35 travel size
Vacation "After Sun" $60
Fragrances can be so personal, and say a lot about you, fragrance influencer Paul Fino previously told Parade. To find out more about what your fragrance preferences can say about you, check out this story Up Next:
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