Speaking to theSun, O’Briens managing director and master franchise holder Brian Pua explained that the success of the brand over the past two decades is the result of his team’s relentless commitment in upholding the highest standards in food quality, customer service and healthy food products.
Though the “Irish” in its name may give some pause, Pua stressed that O’Briens is halal-certified, which was his very intention from the opening of the initial Malaysian outlet.
“From the start, it was very clear how we would serve our customers,” he said.
O’Briens was one of the first businesses in the country’s food and beverage landscape to push the concept of fresh and nutritious food – even if the general awareness on how both went hand in hand with living a healthy lifestyle was not as prevalent.
“It was when people began to have more awareness on the importance of taking care of their immune system by consuming more natural, fresh food products.
Yet, O’Briens is not rigid in its offerings. Over time, the brand has adapted – or rather tweaked – its menu to suit local tastes while maintaining its original values.
Giving an example, Pua cited how Malaysians liked spicy food. This eventually led to the O’Briens menu adopting items such as the Piri-Piri Chicken Multigrain and the Volcanic Chicken Wrap.
“We put in the effort to make each and every sandwich have its own unique identity by increasing the taste portfolio, while staying true to our Irish roots and the philosophy of clean, nutritious eating”.
Today, O’Briens continues to adapt to what consumers are looking for. To Pua, this means always having his ear to the ground.
“We have done surveys with them to develop our salads to be low in carbohydrates and high in protein, while striking a balance between the health aspect and the taste of our food,” Pua said.
“We are currently working on it,” Pua exclaimed with a laugh.
“We want our customers to know the nutritional value of what they consume and they can plan their meals. That is also what we want to encourage our customers to do, which is to have a balanced diet,” he said.
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