How Gamers and Category Experts Are Influencing Brands and Shaping the Creator Economy ...Middle East

How do brands “show up” in meaningful ways in the lives of Gen Z consumers? Get yourself to gaming platforms. That’s the key focus of a burgeoning unit within advertising giant Havas that aims to take audience targeting to new levels by tapping into gaming communities and social networks built around fandom and esports. Angelique […]

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