The caption on the video read, “Four years ago today, this also happened. Both of our children were a week past their due dates… so when spicy food, all that walking, and acupuncture didn’t work – there was only one thing left to do!”.
I didn’t have much of an opinion on any of this discourse when I first saw the video, however. I didn’t feel compelled to rate their dance moves or analyse their motives for sharing it. All I could think was how very different our labour experiences must have been. Having given birth to two children, I can honestly say having a content plan was not a part of my birth plan.
It is perhaps no coincidence that this video was shared now, since social media has been a big part of Meghan’s rebrand since rejoining Instagram properly this year to coincide with the launch of her Netflix lifestyle show, With Love, Meghan, and e-commerce site As Ever. Don’t forget, she isn’t new to any of this, having had a successful lifestyle blog, The Tig. prior to abandoning all online presence when she became a Royal. Being able to share moments such as this after a long social media hiatus must feel like taking her online power back, and why not?
Influencer Campbell Puckett, known as “Pookie” on TikTok, posted a video of herself applying a full face of make-up whilst 8cm dilated in order to get content during and after her labour – it got five million views. Having a baby has become big business for many momfluencers, who rack up followers, likes and views with pregnancy announcements, gender reveals, and now, increasingly, carefully curated, aesthetically pleasing or funny labour content which helps build their brand.
I was so miserable, frightened and anxious about my health and the health of my baby after a difficult pregnancy. I certainly was not in the mood to prop my camera up and suggest a choreographed dance. Once the drugs did their thing and the contractions started, I would rather have propelled myself into space than open up TikTok to find a trending sound. My labour was traumatic, long and ended in the emergency theatre.
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Rather than judging them, I’m actually in awe of those women, like Meghan, who can find the fun in their births. That was so far from my own experience, I actually enjoy seeing women who are able to have a blast at a time when they probably feel a little scared. It almost certainly helped them feel more relaxed about what was ahead, and they have happy memories committed to film.
Maybe it’s the geriatric millennial in me, but I opted for a simple photo to announce both of my children’s births. I’ll leave the childbirth choreo to the influencers, but I’m cheering them all on.
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