CMO Confidence in GenAI Is Higher Than Ever, with Over 80% Expressing Optimism ...Middle East

BCG's Annual Survey of More Than 200 CMOs Reveals That 71% Plan to Invest over $10 Million Annually in GenAI in the Next Three Years One-Third of CMOs Report Improvements in Customer Experience and Content Quality; Fewer Report Efficiency Gains Video Generation, Personalization, and...

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