HAILEY Bieber cried tears of joy after sealing her sensational skincare deal — and already has her sights set on new business ventures.
The wife of troubled pop superstar Justin Bieber put aside the pain of her rocky marriage by finalizing a $1 billion sale of her Rhode beauty line to e.l.f. Beauty.
GettyHailey Bieber has struck a deal to sell her own beauty line for $1 billion[/caption] GettyHailey’s marriage to pop superstar Justin Bieber is allegedly on the rocks but her business success is helping her focus on other matters[/caption] e.l.fRhode was sold to affordable make up company e.l.f beauty and The U.S. Sun has been told Hailey was in tears when the deal was struck[/caption]The “beyond her wildest dreams” acquisition is split into $600 million in cash, $200 million in e.l.f. Beauty stock, and an additional $200 million contingent on the brand’s growth over the next three years.
Rhode’s meteoric rise, fueled by New York native Bieber’s star power and sought-after products like lip glosses and exclusive phone accessories, led to the powerhouse partnership.
According to two sources close to Hailey, the 28-year-old was bawling her eyes out when the deal was struck, with friends and family flooding her phone with over 900 congratulatory messages.
One insider claims the stress of closing the astonishing takeover had taken its toll. The entire process—including dealing with family issues that have been extensively reported by The U.S. Sun—had become “very stressful.”
“Despite everything going on with Justin, she remained focused and poured her energy into her company,” the source claimed. “When everything was finalized, she couldn’t stop crying and screaming with joy. I haven’t seen her like this since the birth of her son.”
The close confidant added that Hailey was “on her knees for 10 minutes, repeatedly saying, ‘Oh my god!’ and ‘This is so crazy!’”
In the new collaboration, Bieber will expand her role beyond being Rhode’s founder.
She’s set to take on the titles of chief creative officer and head of innovation, while also serving as a strategic advisor to the newly combined companies.
Her vision for Rhode, named after her middle name, has always been to create a curated and inclusive skincare line.
This deal is a major leap toward achieving her goals — but our insider says it has also inspired her to become a successful businesswoman in her own right, without having to rely on her pop superstar husband to provide for her family.
“This achievement is a lifetime dream for her,” the source continued. “She has always wanted to inspire women and show that, with hard work, success is attainable. She hopes to serve as a role model for strong, independent women entrepreneurs.”
The U.S. Sun understands that the former model will now look to reinvest some of the money from the recent deal into clothing and real estate ventures. She also plans to help women’s and children’s charities.
The source says she wants to give back to the community and have a “positive, lasting impact on society, especially during these challenging times when minorities and vulnerable groups, including LGBTQ+ individuals, face significant challenges in areas like education and empowerment.”
Rhode, which launched in Los Angeles in 2022 with just three initial products, has since grown to include makeup items like lip liners and unique phone cases designed to hold its signature lip products.
Hailey credited her co-founders, Michael D. Ratner and Lauren Ratner, for helping bring her dream to life, expressing her gratitude in the official announcement.
E.l.f. Beauty’s Chairman and CEO, Tarang Amin, praised Rhode as a “like-minded disruptor,” highlighting the synergy between the two brands. .
More about Hailey Bieber's skincare brand Rhode
Hailey Bieber revealed her brand in 2022.
On her website, Hailey discussed her brand, “My journey towards healthier skin inspired me to develop products that really work, in a way that’s accessible to everyone.
“Rhode is dedicated to making products based in science and great formulation, simplifying many of the mysteries and complex narratives behind efficacious skincare.
“I hope these will become your go-to essentials that can live in your bathroom, be your favorite travel companion, improve your skin over time, and keep your skin happy and hydrated.”
In early June 2022, Hailey revealed her first products that would be available for purchase on June 15.
The skincare essentials included: peptide glazing fluid, barrier restore cream, and peptide lip treatment.
Over the last two years, Hailey released many limited-edition peptide lip treatment scents and shades – including a collab with Krispy Kreme.
In 2024, she released her first cleanser Pineapple Refresh, phone cases with a place to put the peptide lip treatments, and many blush shades.
A second source, who is close to the Biebers, said Hailey has been inspired by powerhouse women like Rihanna and Kylie Jenner, who “are not only successful entrepreneurs and billionaires but also great mothers.”
“Now she feels part of that club,” added the insider.
Hailey, the source claims, celebrated with a few glasses of champagne but is already back at work, refusing to take a vacation and instead taking further steps toward creating a “business empire.”
The impressive development serves as a welcome distraction from Justin’s troubling behavior, with sources telling The U.S. Sun that their marriage is at a breaking point, despite Hailey recently telling Vogue magazine otherwise.
“This success has given her a significant confidence boost,” said her friend, “especially after feeling insecure and depressed about her life recently. Sealing this deal is like a ray of sunshine breaking through the clouds in her life.”
GettySources claim Hailey is determined to extend her business portfolio[/caption] ReutersThe 28 year-old’s phone was reportedly clogged with hundreds of congratulatory messages[/caption] Read More Details
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