Victoria's Secret operations disrupted worldwide by tech glitch in Ohio

Victoria's Secret recently faced significant operational disruptions stemming from a technical glitch that originated in Ohio. This incident has affected the company's website and internal systems, leading to widespread issues not only within the United States but also globally . The nature of the glitch was classified as a "security incident," raising concerns among customers and employees about potential data breaches and privacy violations . With no clear timeline for resolution provided by the company, uncertainty prevails regarding when normal operations will resume.

Victoria’s Secret posted the brief statement on its website Wednesday. The company’s outages began earlier on Monday, as users have reported not being able to access the Victoria’s Secret website.

Corporate representatives have said efforts are underway to "quickly and securely restore operations," but there is no clear timeline for resolution.

Brick-and-mortar stores are still open and are accepting cash or card.

Corporate employees were told they would be notified Wednesday night to see if they should report to work on Thursday.

BBRC International recently bought up about 13% of the company’s stock. The Victoria’s Secret & Co. board adopted a temporary “shareholder rights plan” designed to prevent an investor, like BBRC, from quietly buying up too many shares and gaining control of the company without offering a fair price to all shareholders.

“In light of the circumstances and consistent with its fiduciary duties, the Board determined it was necessary to adopt a rights plan to protect the long-term interests of all Victoria’s Secret shareholders and guard against tactics to gain control of the Company without paying all shareholders an appropriate premium for that control,” said board chair Donna James in a news release.

Victoria’s Secret and PINK stores remain operational during the crisis .

This incident highlights vulnerabilities within Victoria's Secret's technological infrastructure and raises questions about their preparedness for such events. The company's recent efforts to prevent an acquisition may have diverted attention from strengthening their cybersecurity measures. Social media reactions indicate that customers are dissatisfied with both the service disruptions and the perceived lack of transparency from the brand during this crisis . Moving forward, it is imperative for Victoria's Secret to address these operational weaknesses to restore consumer confidence and maintain its market position.

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