The atmosphere was electric as Kotb, radiant in an shimmery copper-colored dress, stepped onto the red carpet. But the real buzz began when her Today co-stars arrived, turning the launch into a heartwarming display of support and friendship.
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“I was doing all the usual things—exercising, eating right, taking care of myself—but I still felt like something was missing,” Kotb shared with Elle. “I kept wondering, What else can I do? Then Jenna Bush Hager said to me, “Hey girl, try this breathwork thing.” I gave it a shot, and after about eight minutes, I suddenly burst into tears. I jumped up and thought, What was that? That moment opened something up for me.”
The mother of two went on to describe how ‘JoyApp’ was born: “I imagined it as a membership—a place where you could get retreats, courses, personalized support, and quick practices you could fit into your day, just 10 minutes here, 10 minutes there. I wanted to create a retreat you could carry in your pocket, a little community you could access anytime.”
As 'JoyApp' aims to spread positivity, its launch event was certainly a joyful one, thanks in large part to the presence of Kotb's biggest cheerleaders.
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