The Memorial Auditorium is currently booked only 190 days a year, and the SAFE Credit Union Performing Arts Center has 246 events a year.
"The cost for the memorial is just too expensive for local promoters to do shows in it," said Jim Cornett, a concert venue owner.
How would Sacramento's promoter incentive program work?
"If we had these tools, we would grow our ticketed commercial events considerably," said Sid Garcia-Heberger, manager of the Sacramento City Theater & Auditorium.
"I don't want us to do anything that exacerbates the unhappiness of ticket buyers," said City Councilmember Roger Dickinson.
"We know that music and live performance are really a serious economic engine," said Jameson Parker with the Midtown Association. "We've seen the positive ripple effects that come from live entertainment."
The city's budget and audit committee unanimously endorsed the idea of incentives at its meeting Tuesday morning. The program will need to be approved by the full city council before taking effect.
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