Her website’s campaign promises are as vague as they are banal: To address crime, she’ll “back the badge, restore order”; for immigration, she’ll “support state-led enforcement, back law enforcement”; with county funds, she’ll “protect taxpayers, cut waste”—all of which signal the type of campaign she wants to represent, without much substance beyond that.
His most recent work also may be his best-known: In the lead-up to the 2024 election, Hobbs’ Future Coalition Super PAC, funded to the tune of $5 million by Elon Musk, targeted battleground voters in Michigan and Pennsylvania with digital ads promoting Kamala Harris’s husband Doug Emhoff’s Jewish faith in a play to undercut Harris’s appeal with Muslims. The ads, which CNN and The New York Times called antisemitic, were targeted based on zip codes and worked both sides of the street: On the one hand, some ads tried to connect Emhoff’s religious beliefs to Harris’s position on Israel—referring to Emhoff her “top adviser,” spliced with footage of the Israeli flag; on the other hand, Harris was characterized as a “two-faced” supporter of Palestine.
One county insider, who requested anonymity to speak to The New Republic, says that Hobbs’ involvement in Dutt’s campaign signals that Republicans are “tired of [the] Mattress Mack amateur shit, and they’re coming for the seat.” Republicans also sense weakness in Hidalgo’s camp: Despite the strong Democratic majority, her fights among members of the Commissioner’s Court have become more frequent. Hidalgo’s side lost a recent budget vote 3-2, plunging the county deeper into a major deficit in order to increase pay in the Sheriff’s Department. Annise Parker, a well-connected fellow Democrat and former Houston mayor in the late 2000s, is expected to enter the race soon. In December, Houston’s current blue dog mayor John Whitmire even suggested she wouldn’t pursue a third term, which she flatly denied.
Hobbs has previously worked with the Ted Cruz Victory Fund and, per The New York Times, took over “nearly every aspect” of Ron DeSantis’s presidential campaign, setting tens of millions of dollars on fire. One might ask why, then, he’s concerning himself with a tiny candidate lacking immediate name recognition even locally. The answer may be in the name of his old Super PAC — Future Coalition. Why could that be? Consider this Houston race a dress rehearsal. The 2024 results showed significant inroads for Republicans among people of color. Harris County is the most ethnically diverse city in Texas, making for the perfect petri dish to test out messaging and, if all goes according to plan, taking it national. Dutt may not prevail in this election, but this may be the proving ground for the next spate of Republican campaign messaging.
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