While there are plenty of features to look out for on the horizon, and a number still that you've been able to use for some time, there are brand new features Google rolled out immediately after announcing them. Here are all the Google I/O features you can check out right now—though some do require you to pay.
Imagen 4
Credit: GoogleThe change the company focused most on is typography: Google says Imagen 4 can generate text without any of the usual AI errors you associate with AI image generators. On top of that, the model can incorporate different art styles and design choices, depending on the context of the prompt. You can see that in the image above, which uses a pixelated design for the text to match the 8-bit comic strip look.
You can try the latest Imagen model in the Gemini app, Whisk, Vertex AI, and through Workspace apps like Slides, Vids, and Docs.
AI Mode
Credit: LifehackerGoogle has been testing AI Mode since March, but now it's available to everyone in the U.S. If you want to use it, you should see the new AI Mode option on the right side of the search bar on Google's homepage.
"Try it on"
Credit: GoogleGoogle wants to eliminate (or, at least, greatly cut down on) this from happening. Its new "try it on" feature scans an image you provide of yourself to get an understanding of your body. Then, when you're browsing for new clothes online, you can choose to "try it on," and Google's AI will generate an image of you wearing the article of clothing.
It's an interesting concept, but also a bit creepy. I personally do not want Google analyzing images of myself so that it can more accurately map different types of clothes on me. Personally, I'd rather run the risk of making a return. But if you want to give it a go, you can try the experimental feature in Google Labs today.
Jules
The assistant works in the background and doesn't use your code for training, which is a bit refreshing from a company like Google. I'm not a coder, so I can't say for sure whether Jules seems useful. But if you are a coder, you can test it for yourself. As of today, Jules is available as a free public beta for anyone who wants to try it out—though Google says usage limits apply, and that they will charge for different Jules plans once the "platform matures."
Speech translation in Google Meet
Credit: GoogleGoogle is working on adding more languages in the coming weeks.
Google AI Ultra subscription
Credit: GoogleThat extraordinary price tag comes with some major AI features: You get access to the highest limits for all of Google's AI models, including Gemini 2.5 Deep Think, Veo 3, and Project Mariner. It also comes with 30TB of cloud storage, and, amusingly, a YouTube Premium subscription.
You really have to be a big believer in AI to drop upwards of $3,000 a year on this subscription. If you have a budding curiosity for AI, perhaps Google's "AI Pro" plan is more your speed—this is the new name for Google's AI Premium subscription, and comes with the same perks, plus now access to Flow (which I'll cover below).
Veo
Google says Veo 3 is better at real-world physics than Veo 2 and can handle realistic lip-syncing. You can see that in the clip above, which shows an "old sailor" reciting a poem. His lips do indeed match the speech, and the video is crisp with elements of realism. I personally don't think it looks "real," and it still has plenty of tells that it's an AI video, but there's no doubt we are entering some dangerous waters with AI video.
AI Pro subscribers with access to Veo 2 have some new video model capabilities, as well, however. You now have camera controls to dictate how you want shots to look; options for adjusting the aspect ratio of the clip; tools to add or remove objects from a scene; and controls to "outpaint," or to add on to the scene of a clip.
Flow
Flow lets you generate videos using Veo 2 and Veo 3, but it also lets you cut together those clips on a timeline and control the camera movements of your clips. You can use Imagen to generate an element you want to add to a scene, then ask Veo to generate a clip with that element in it.
Flow is available for both AI Pro and AI Ultra subscribers. If you have AI Pro, you can access Veo 2, but AI Ultra subscribers can choose between Veo 2 and Veo 3.
Gemini in Chrome
Credit: GoogleAI Pro and AI Ultra subscribers now have access to Gemini in Google Chrome, which appears in the toolbar of your browser window. You can ask the assistant to summarize a web page, as well as inquire about elements of that web page. There are plans for agentic features in the future, so Gemini could check out websites for you, but, for now, you're really limited to two functions.
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