The upcoming Gearbox Software title has become the centre of some social media drama concerning questions about how much it will cost.
Here's what you need to know.
Borderlands 4 price controversy explained: What did Randy Pitchford say?
In response, Pitchford tweeted the following on 14th May: "A) Not my call. B) If you're a real fan, you'll find a way to make it happen," before detailing how, during high school, he had saved money from his minimum wage job to purchase Starflight on the Sega Genesis.
The topic of $80 video games has become more and more common this year, especially since Nintendo made the move to price premium Switch 2 titles like Mario Kart World at $80.
The tweet was accompanied by a clip from the recent Borderlands 4 panel at PAX East, during which, when asked how much Borderlands 4 would cost, Pitchford replied: "I'll tell you the truth – I don't know."
He goes on to state that "there are other folks accepting the reality that game budgets are increasing, and there are tariffs for the retail packaging, and it's getting gnarly out there".
Will Borderlands 4 really cost $80?
While some games such as the aforementioned Mario Kart World will be $80 (or £75 for us Brits), most games are still steering away from that price point for fear of driving away potential buyers.
The only upcoming Gearbox title with a confirmed price at present is Mafia: The Old Country, which is £45 / $50 – far below that $80 price point.
Borderlands 4 is a more premium title, and will have a more premium price, but we would be surprised if it cost more than $70, putting it in line with other major titles that have released this year such as Doom: The Dark Ages.
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