It's been nearly a year since WWDC 2024, and that new Siri is still not here. The thing is, it likely won't be for a long time. How long is anyone's guess (I've been tracking the delays here), but one thing seems for certain: Apple is not showing off AI Siri at next month's WWDC 2025.
Executive leadership at Apple, including senior vice president of Software Engineering Craig Federighi, didn't believe AI was worth the investment, and didn't want to allocate resources away from Apple's core software components in order to develop the technology. But once Federighi used ChatGPT following its late 2022 launch, he did a 180. He and other Apple executives began meeting with the big AI companies to learn everything they could, and pushed for iOS 18 to have "as many AI-powered features as possible."
Second, because Apple couldn't rely on its own tech to carry Apple Intelligence, they outsourced some tech to another AI company. While there was much debate about which company they should work with (Giannandrea wanted to work with Google and bring Gemini to iOS), Apple eventually settled for ChatGPT—which is why OpenAI's bot is built into your iPhone today.
Siri
While Apple was able to get some AI features working "well" enough to ship, Siri was never among them. In order to bring AI to Siri, the company had to split Siri's "brain" in two—one featuring the existing code, used for traditional Siri tasks like setting timers and making calls, and the other for AI. While the AI-side in a vacuum can work, integrating it with the other half of Siri's brain is problematic, and is the cause of much of the delay.
Apple even hired Bella Ramsey of The Last of Us to promote AI Siri features: In the commercial, Ramsey sees someone at a party they recognize but don't remember the name of. Ramsey then asks Siri "What's the name of the guy I had a meeting with a couple of months ago at Cafe Granel?" Siri immediately responds with the acquaintance's name, pulling from a calendar entry. Ramsey doesn't need to say the exact date or where to pull the information from, since AI Siri is presumably contextually aware, and can understand vague responses. (Apple has since deleted the ad from its YouTube account
Siri's big AI upgrade was delayed again, and now "indefinitely." There are no plans to announce Siri's new features alongside iOS 19 next month. While the goal is to get AI Siri out for iOS 19 at some point, the situation is dire—Siri's features reportedly don't work a third of the time, and every time you fix one of Siri's major bugs, "three more crop up."
There are reasons to be mildly optimistic about Siri's long-term future, but there's no denying the last year has been a disaster. If you're excited for Siri's next big development, lower your expectations for the short-term.
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