Samsung unveils slimmer smartphone, challenging Apple

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Samsung has unveiled its latest flagship device, the Galaxy S25 Edge. With a remarkable thickness of just 5.8mm and a price point starting at $1,099, this smartphone is designed to attract consumers who prioritize sleekness and advanced features . Set to launch in South Korea on May 23rd and in the U.S. on May 30th, Samsung's new offering is positioned as a direct competitor to Apple’s anticipated thinner iPhone model .

Samsung Galaxy S25 Edge is just 5.8 millimeters thin and weighs 163 grams, making it one of the thinnest smartphones on the market.

Samsung said the device starts at $1,099 and goes on sale on May 30.

The launch comes just under four months after Samsung staged its annual flagship phone launch for the S25 series. It is unusual for Samsung to launch a new high-end device this soon after the January event with the normal timeline generally being the middle of the year for the unveiling of its latest foldable phones.

The move highlights the South Korean tech giant’s desire to capitalize on the success of the S25 range as it faces rising competition from Chinese players and an uncertain macroeconomic environment.

And thanks to its lightweight design — the S25 Edge weighs just 5.7 ounces compared to the iPhone 16 Pro's 7 ounces and Pro Max's 7.9 ounces — you'll almost forget you're carrying the phone with you, whether you're hustling around the office or hanging out at home. Heck, you'll feel as if you can toss the S25 Edge like a Frisbee, though I'd suggest against it.

AI, allowing users to interact with their phone through both voice and vision in real time.

Analysts say the launch was tactically timed ahead of Apple’s expected release of a thinner iPhone later this year.

Samsung led the global smartphone market in Q1 2025 with a 20% share, narrowly ahead of Apple’s 19%, according to Counterpoint Research.

The Galaxy S25 Edge boasts an impressive 6.7-inch display and incorporates cutting-edge AI enhancements that improve photography capabilities from capture to sharing . Notably, it features a triple camera system with a 200MP wide lens—a specification that aligns with high-end consumer expectations. Analysts suggest that this early release aims not only to meet increasing demand for slim devices but also to potentially lure Apple loyalists by emphasizing superior specifications over rumored lower-end features of Apple's upcoming iPhone models .

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