Clearpoint Agency, a San Diego-based public relations agency with offices in Carlsbad and Boston, has promoted Hilary McCarthy from public relations and content manager to vice president.
Clearpoint said McCarthy, who is based in Boston, has worked for the agency the past eight years. She has more than 20 years of experience in media and industry analyst relations, marketing communications strategy, thought leadership, content development and social media programs.
A statement said McCarthy will be responsible for developing PR and marketing strategies for clients in technology, financial services, fintech, healthcare, life sciences, real estate and other industries. She will lead thought leadership and earned media initiatives to foster new client relationships and strategic partnerships.
“I am grateful for this recognition and continue to be energized in collaborating with our teams to help clients achieve their objectives,” said McCarthy. “From educating audiences, to building brand awareness, facilitating introductions, driving traffic, and growing revenue and businesses across industries, Clearpoint is focused on driving results for our clients.”
McCarthy graduated magna cum laude from Boston University with a master’s degree in journalism. She earned her bachelor’s degree in business administration and marketing from Assumption College in Worchester, Mass.
“Hilary excels at anything sent her way all while being a smart and empathetic collaborator,” said Bonnie Shaw, Clearpoint CEO. “She’s a powerhouse. Her ability to garner earned media results and consistently provide customized public relations counsel to our clients is extraordinary. We’re grateful to have her as part of the Clearpoint team.”
Digital agency Ignite Visibility acquires web developer Outliant
Ignite Visibility, a San Diego-based digital marketing agency, has announced the acquisition of Outliant, an Austin, Texas-based web development and digital marketing agency that supports multi-location clients.
A statement said the acquisition will enhance Ignite Visibility’s ability to better address clients’ complex digital asset needs. Terms of the acquisition were not disclosed.
With the acquisition, Ignite Visibility, the surviving entity, will have a staff of more than 350 digital marketing professionals, a statement said. Erwan Lent, co-founder of Outliant, will join Ignite Visibility as senior VP of technology.
“We are proud to bring Outliant into our fast-growing business while both companies stay true to their core purpose and values,” said John Lincoln, CEO and co-founder of Ignite Visibility. “From the first day we met the leadership at Outliant, we felt a natural fit and shared goal to deliver best-in-class service for our clients.
“Their expertise in enterprise website development and applications perfectly complements our digital marketing leadership. Together, our combined offering will bring more value to customers than ever before, driving further success for all clients under the Ignite umbrella.”
Lent said, “For our clients and team members, there are huge benefits of joining forces with Ignite Visibility. With Ignite’s scale and suite of digital marketing capabilities, we can support our clients at every stage of their customer acquisition journey. Ignite’s culture and values perfectly align with the standards that we have held ourselves to at Outliant since our beginning.”
Ignite Visibility was founded by Lincoln and Krishnan Coughran in 2012. Outliant was founded in 2019.
In February 2023, Ignite Visibility partnered with Mountaingate Capital, a Denver-based, growth-focused private equity investment firm. The Outliant transaction marks Ignite’s second acquisition since partnering with Mountaingate.
Morrison & Foerster LLP served as counsel to Mountaingate in the Outliant transaction. Potomac Business Capital and Baker Donelson were advisors to Outliant. Financing for the transaction was provided by Capital Southwest Corp.
Democrats urged to embrace conservative media interviews
In the aftermath of sweeping 2024 election losses, Democrats are urging their elected representatives to agree to interview on conservative media outlets in an effort to rebrand Democratic messaging and reclaim voters.
As reported by Axios, House Democrat leaders argue that avoiding tough questioning on conservative outlets risks further alienating key voter demographics and diminishing their political relevance.
The sentiment also reflects growing acknowledgment that previous Democratic media strategies are no longer effective in an increasingly polarized media landscape after Republicans swept the White House and Congress.
“The once-fringe idea of Democrats appearing on conservative-leaning media is suddenly going mainstream in the wake of the party’s 2024 election losses,” Axios said.
Historically, Democrats have preferred appearances on liberal-leaning outlets, such as MSNBC or CNN, where friendly interviews often are easy.
“If half the country is watching, and we gotta win 50% plus one, how can you reach anybody when you’re not talking where they go?” said Rep. Jared Moskowitz (D-Fla.), as quoted by Axios.
Rep. Ro Khanna, D-Calif., also reportedly embraces a broader media strategy, stating according to news reports, “As much engagement as possible is good.” Khanna has appeared on Fox News Channel and Newsmax, two conservative cable TV channels reporting growing audiences among Democrats and independents.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in Times of San Diego.
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