Renowned Egyptian jeweler Azza Fahmy, known for its luxury handcrafted designs rooted in Egyptian heritage and artistry, has opened the doors to its new flagship boutique in London’s historic Burlington Arcade, marking a milestone for the brand as it strengthens its international presence. The new boutique replaces a smaller, temporary storefront the brand had occupied in the Mayfair arcade, now placing it among distinguished neighbors such as Manolo Blahnik, Johnstons of Elgin, Ladurée, and a host of vintage watch and jewelry specialists. To mark the opening, Azza Fahmy Week in London offered a celebration of the brand’s journey, bridging past and present through the language of design. A highlight of the festivities was a special conversation at the Victoria and Albert Museum featuring Azza Fahmy, CEO Fatma Ghaly, and renowned jewellery historian and longtime British Vogue editor Carol Woolton. Extending its presence into the museum space, the Eye of Horus Bustier, designed by Azza Fahmy in collaboration with Balmain for the Resort 2023 Collection, is now on display at the Young V&A as part of the Making Egypt exhibition. Over the years, Azza Fahmy has become a fixture within the…
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