Summer beauty is having a renaissance; it's less about rules and more about radiance. This season, the focus shifts to makeup that lifts and glows without masking what makes you you. From luminous skin and watercolor-esque cheeks, to softly sculpted features and barely there eye looks, these age-defying trends are tailor-made for women over 50, but stunning at every age.
The vibe? Polished but easy. Modern but wearable. Whether you're headed to dinner al fresco or just want to feel a little more luminous, this is summer beauty at its most gorgeous. Here’s what’s in, how to wear it and the products that’ll get you glowing (no ring light required).
Top Summer 2025 Beauty Trends
1. Glowing, Dewy Skin
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Try it: Start with Tilbury’s cult-favorite Magic Cream to deeply hydrate, smooth and prep skin, then follow that up with her Unreal Skin Sheer Glow Tint Hydrating Foundation Stick, designed specifically to blur and lift without settling into pores. The ever-radiant Demi Moore wore it to the 2025 Oscars for a luminous finish.
2. Cloud Blush
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Celebrity makeup artist Vera Nicolla of Maison D’Alexandre in Greenwich, CT, agrees, noting that fresh, bright tones in creamy textures are key to achieving a youthful glow. “I love the Ogee face sticks for contouring, blush, and highlighting,” she says. “They melt into the skin and give a healthy, dewy finish.”
Related: 50 Best Beauty Products for Mature Women in 2025
3. Full, Softly Sculpted Brows
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Try it: Have your brows professionally shaped—Nicolla prefers threading over tweezing for its gentle effect on mature skin—and ask for a tailored pencil recommendation to fill in at home. "A feathered application is key to keeping the look natural and flattering," she adds.
4. Strategic Shine
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Think gleaming cheekbones, luminous lids and a soft sheen at the cupid’s bow. Restrepo recommends using your fingers or a fluffy brush to tap highlighter onto high points of the face—the tops of the cheeks, the bridge and tip of the nose and just above the lip. “A sheer veil of glow on the eyelids adds dimension without overpowering,” she adds. The goal? Ethereal, polished radiance that flatters at every age.
5. Sculpted But Soft Contour
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Try it: For a natural look, dot the wand on the cheekbones, jawline and sides of the nose, then blend. Want a subtle contour? Try underpainting—applying contour before foundation—for a seamless, sculpted glow that looks like you were born with it.
6. Universally Flattering Nude Lips
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Celebrities such as Jennifer Aniston, Halle Berry and Julianne Moore prove that nude lips can be both timeless and sophisticated at any age.
Try it: Start with the original Pillow Talk for a classic neutral, or opt for Fair, Medium, or Intense depending on your skin tone. Pair it with the coordinating Lip Cheat pencil to define and shape the lips for a fuller, polished look.
7. Sun-Kissed Bronzing
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Restrepo advises selecting a bronzer just two to three shades deeper than your natural skin tone to avoid harsh lines or the dreaded "floating head" effect. Her undertone guide? Rosy bronzers for fair skin, golden for medium, amber honey for deeper golden tones, and rosy chocolate for rich complexions.
Related: These Are the 15 Best Bronzers for Mature Skin, According to Beauty Experts
8. Easy, Wearable Eye Color
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Try it: Tap into Charlotte Tilbury’s Palettes of Beautifying Eye Trends, packed with flattering neutrals and pops of color. Celebrities like Cate Blanchett, Jessica Chastain and Viola Davis all prove that a well-blended wash of shimmer or soft pigment can be elegant and eye-catching. Sweep a subtle shimmer across the lid, then blend a deeper tone into the crease for instant dimension.
Related: 7 Most Flattering Makeup Looks for Mature Skin
9. No-Rules Makeup Confidence
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Try it: Use trends as inspiration, not limitation. Choose looks and products that make you feel radiant, not restricted. With the right prep and formulas, any trend can be age-inclusive.
Related: 12 Best Eyeshadow Palettes for Hooded Eyes, According to Makeup Artists
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