SHE is one of the most successful reality stars but JoJo Siwa’s staggering £14million fortune didn’t just come from music or TV.
The 21-year-old has left the nation captivated for the last month during her appearance on Celebrity Big Brother.
JoJo Siwa’s staggering fortune has been revealedITV Despite her music and reality TV career, the star has amassed millions away with a different business planGetty JoJo shot to fame as a child on Dance MomsYouTubeHer relationship with former Love Island star Chris Hughes raised eyebrows while they were in the spy house.
But away from the reality compound, JoJo’s impressive fortune has been laid bare.
She shot to fame on Dance Mons in the noughties with her mother Jessalynn by her side.
Despite just several seasons on the hit show, JoJo has remained relevant, thanks to her business savvy ideas and manager.
Caryn Sterling, a businesswoman with her own jewelry line, signed up to manage JoJo.
After countless offers from companies, JoJo and her mother agreed to partner with children’s TV network Nickelodeon.
Recalling the deal, the star previously said: “Early on, Nickelodeon wanted to have a meeting, where they discussed big business, and they wanted to do it without me. My Mom and I said ‘That’s not how it works’.
“We’ve been in this together since day one.”
To date, JoJo has over 500 successful products across the world.
She explained: “There are 500 Nickelodeon employees, worldwide, that support the JoJo brand.
“I can’t be present in every business meeting because they’re probably having three JoJo meetings right now.
“People in Hong Kong are probably having JoJo meetings. People in Australia are probably having JoJo meetings because it’s such a huge franchise.”
JoJo’s signature bows have arguably been her biggest seller, with a whopping 80 million sold to date.
Her company has raked in approximately $400million in bow sales alone.
However, with the company worldwide, JoJo has to choose how she spends her time wisely.
She told Forbes: “I probably spend most of my time with JoJo toys.
“They are the biggest seller, followed by: accessories, apparel and then bedding.
“Shoes are included in apparel and Wal Mart just placed their biggest shoe buy ever. It was for over one million pairs of JoJo shoes.”
The star, who shocked fans by splitting with her partner Kath Ebbs just hours after leaving Celebrity Big Brother, has now left the UK.
She finished the reality show in third place.
JoJo Siwa and Kath Ebbs' relationship
We look back at JoJo Siwa's romance with Kath Ebbs:
JoJo Siwa went public with hers and Kath Ebbs’ relationship in January 2025.
The Dance Moms star had been introduced to 27-year-old Australian content creator Kath by a mutual friend called G-Flip six months earlier.
JoJo had split with her girlfriend Dakayla Wilson in November 2024 and it is believed she hooked up romantically with Kath soon after.
Speaking in March at the 36th Annual GLAAD Media Awards, JoJo said of her relationship: “I am so happy. I am in a very mature relationship, and it’s beautiful. It’s taught me so much about life.
“It’s taught me so much about love and respect, and it’s a beautiful thing.
“It’s different in more ways than I can count. I wouldn’t even know what to say the biggest is ‘cause just everything is so different and special.”
Kath even claimed they had talked about marriage together.
However, JoJo’s romance with Kath abruptly hit the skids on April 25, 2025, at the Celebrity Big Brother wrap party.
JoJo dumped Kath at the bash after spending 19 days in the CBB house – where she had grown close to Love Island star Chris Hughes.
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