The 19th annual La Jolla Concours d’Elegance will continue its weekend-long event Saturday, showcasing some of the world’s rarest and most luxurious automobiles.
The event — which began Friday with the VIP Soiree on the lawn of the Concours field at Ellen Browning Scripps Park — carries the theme of “barn find,” the nearly mythical experience of finding a rare car untouched by time in a forgotten barn.
Running through Sunday in La Jolla, Concours d’Elegance has been acquired by Events.com, it was announced earlier this week.
The 19th annual event will maintain its volunteer committee and longtime co-chairs Michael Dorvillier and Robert Kerner, but “will now have access to enhanced infrastructure and operational support, including streamlined ticketing, sponsorship and marketing tools, improved digital engagement and optimized operations,” a statement from Events.com read.
“The La Jolla Concours d’Elegance is a truly iconic event in the automotive world, and we are honored to help power its next chapter,” said Mitch Thrower, a La Jolla resident and CEO, chairman and co-founder of Events.com. “After 19 years of visionary leadership by [Dorvillier and Kerner], and the tireless efforts of the dedicated volunteer committee, the La Jolla Concours d’Elegance has become a world-class event.
“We’re committed to carrying this legacy forward — growing its impact, making every visit memorable and keeping it a vital part of La Jolla for years to come.”
The La Jolla Historical Society, Events.com’s La Jolla neighbor on Prospect Street, long stewarded the event. It will continue to play a “key guiding role” and will remain the primary charitable beneficiary.
“Our goal was to create one of the top Concours in the United States while celebrating and supporting both the car culture community and the vibrant, unique community of La Jolla,” Dorvillier said. “Thanks to the horsepower provided by Events.com, we can continue this journey and ensure the event’s success while also supporting our charity, The La Jolla Historical Society. Together, we are preserving the rich history of La Jolla while celebrating the passion for automotive excellence.”
Concours d’Elegance continues Saturday at 5 p.m. with the Porsches & Power on Prospect event, featuring Porsches, yes, but also high-end automobiles and hypercars ranging from Koenigseggs to Bugattis to Lamborghinis.
“We’re thrilled that this partnership will allow the Concours to continue to thrive and benefit both the community of La Jolla and the La Jolla Historical Society,” said La Jolla Historical Society Executive Director Lauren Lockhart. “We’re grateful to Events.com for their commitment to making this event a continued success.”
The event wraps up Sunday with general admission to the car show from 9 a.m. to 4 p.m. More than 150 rare automobiles will fill the lawn, while attendees can enjoy a champagne and honey tasting garden as well as live music.
“Our team has been working for months alongside the La Jolla Historical Society and the amazing Concours volunteers on this year’s event,” said Events.com Executive Producer Paul Thornton. “To date, all sponsorships are sold out, all hospitality suites are sold out, and ticket sales are well ahead of any prior year — setting up this year’s Concours for its best year ever.”
Events.com has also recently acquired the Temecula Valley Balloon & Wine Festival and the Wonderfront Music & Arts Festival.
–City News Service
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