Fashion’s new alliances ...Middle East

Cultural by : (Daily Sun) -

Celebrities, as such, are often scouted for collaborations. Here is a list of celebrities who have recently earned collaborations with notable brands.

Malaysian actress Daiyan Trisha has been appointed as Uniqlo’s first brand advocate in Malaysia. As the apparel’s advocate, Daiyan will play a key role in showcasing the brand’s products, including versatile pieces from the Linen collection.

Since making her debut in 2012, Daiyan has established herself as an actress and singer in Malaysia’s entertainment industry. The 31-year-old has appeared in numerous movies such as Jerunei’s Curse and released two albums.

Local athlete Allison Yee has joined Asics’s Malaysian family as its newest brand ambassador. Together with Asics, Yee will foster a healthier and more active lifestyle in the female community.

She then progressed into competitive sports, making her mark in events such as the 2019 Sea Games Duathlon, 2018 Ironman triathlon and 2024 Tokyo Marathon.

Zahirah Macwilson – Ulike

Joining them is local actress Zahirah Macwilson, who serves as the brand’s first Malaysian ambassador. At the recent launch event, Zahirah made her presence known with her beauty insights and personal experiences with Ulike.

“It is gentle, pain-free and incredibly convenient, allowing me to achieve salon-quality results in the comfort and privacy of my home,” shared the 30-year-old.

Jackson Wang – Jordan Brand

The K-pop star transformed the city into Nike’s Air Max Innovation Lab, where eight themed experience spaces created an immersive journey across three dimensions – product innovation, athletic energy and cultural resonance.

Considering Nike is under the same parent company as Jordan, Wang contributed to Nike’s Air Max Innovation Lab as creative curator.

Pop star Gracie Abrams is the new face of Hourglass Cosmetics. Along with the beauty brand, the Grammy-nominated singer will highlight the complexion products designed for Any Time, Any Place, Any Wear.

In the golden morning light, the midday and after-dark, each image was time-stamped to showcase the 16-hour wear of the Vanish Airbrush Concealer and the Veil Hydrating Skin Tint.

Various Asian stars have been enlisted as ambassadors for the Prada Re-Nylon collection.

All of them have been tapped to exemplify the collection’s message to reduce wastage, as the offerings are regenerated from plastic waste sourced from oceans and landfills.

The Asian stars solidified the collaboration, appearing in photos with the bags for the social fashion campaign.

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