A BELOVED British candy is available now at Target, and customers are raving about it.
The popular sweet retails for only $4.
GettyThe gummy candies are now being sold in Target’s candy section[/caption]Percy Pig – a staple confectionery brand in the United Kingdom – has hit store shelves in the US for the first time ever.
Candy lovers can now pick up the gummy treat at Target stores.
Percy Pig Gummy Candy is a pink, pig-shaped gummy from British retailer Marks and Spencer (M&S).
The candy’s namesake mascot – Percy Pig – has become an enduring ambassador for the brand.
The sweets take the form of a smiling Percy with gummy ears that range in flavor from raspberry and strawberry to cherry and grape.
The snack has been vegan since 2022.
Dating back to 1992, Percy Pig is one of the most popular candies in the UK, with over 20 million units sold in the last year.
“We’re thrilled to bring Percy Pig sweets to the US and introduce him as a character to a whole new audience,” said M&S food marketing director Sharry Cramond.
“Over the years, Percy has grown from a much-loved gummy into a brand with a personality of his own, complete with friends, adventures and even his own story.
“He’s more than a confectionery character; he’s a national treasure, and now we can’t wait for American fans to experience the joy and deliciousness that Percy brings.”
The iconic candy has been promoted by stars including Harry Styles, Adele, and Olivia Rodrigo.
A video of Rodrigo on went viral on social media in 2024 after she tried Percy Pig Gummy Candy during a tour break.
M&S Head of Product Development Kathryn Turner said she hopes that Percy will become an even bigger icon with a presence in the US.
“The original Percy Pig sweet is truly an iconic product that has stood the test of time with more than 30 years of history.”
“The fact that he remains just as popular today as M&S’s bestselling sweet line, is a testament to everything that makes the sweet so special – the delicious Percy berry & grape flavor combined with the perfect balance of foam and jelly and, of course, the joy he brings to so many.”
The product is already available on Target’s website.
FAN REACTIONS
Percy Pig Gummy Candy has already garnered praise on Target’s website, with a 4.5 star rating and recommendations from 85% of customers.
“It’s such a shame that these are so hard to come by, our local Target had three bags in stock – they’ve not had any in stock since,” one fan said on the Target website.
“They are beyond delicious, quite probably the nicest tastiest candy I’ve ever eaten.”
“SO GOOD! The texture and flavor is 10/10!” wrote another.
“Too bad I only grabbed one bag. Will buy more online.”
Read More Details
Finally We wish PressBee provided you with enough information of ( UK’s most popular candy sells out at Target as shoppers praise $3.99 treat is the ‘tastiest I’ve ever eaten’ )
Also on site :