Instagram Just Launched Its Version of CapCut ...Middle East

It makes sense for Instagram to have a video editor of its own for many reasons. The company is no longer just the app you open to check out the photos and videos people and companies post on their page: Instagram reels are a huge part of the experience now. Short-form videos have taken off everywhere (even LinkedIn has them), and Instagram is no exception. There's a good chance it's your platform of choice for these bite-size clips, especially if you live in the United States—even if TikTok users scoff at the idea of using Reels at all.

While TikTok and many of its apps returned, the situation is ongoing, and these apps' future in the U.S. is anything but guaranteed. There's a real opportunity for Meta to solidify Instagram as the one-stop shop for both consumers and creators of short form videos, both to compete with TikTok and to take its crown should the apps be banned again.

What can you do with Edits?

You can check out reels with trending audio, and use a track if you find one you like, or access a greater audio library to add music and sounds to your video. While there's a general project manager, there's also an "Ideas" section. Here, you can write down concepts for future videos; it looks to be more than a glorified notes app, as it seems you can create vision board-like stickers for these ideas. You can also keep tabs on how any video performs from an "Insights" tab.

Credit: Images courtesy of Meta

You can download Edits starting today from the iOS App Store and Google Play Store. You'll need to log in with your Instagram account to use it, which makes sense: Meta wants you to use this for Instagram reels. However, as long as you have an Instagram account, you can use Edits to make videos for any platform. The company says all exports come without watermarks, so you can, in theory, use Edits to post videos on platforms like TikTok and YouTube Shorts, not just Instagram.

Again, the big question is how the app performs when compared to established mobile video editor apps. If you use Instagram already, it might makes sense to use Edits, too. But if you're used to another mobile video editor, especially one that isn't at risk of being banned, will Edits be enticing enough to make the switch? Only time (and edits) will tell.

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