Since 2023, Bluesky has allowed individuals and organizations to "verify" their own accounts by setting their domain as their user name—NPR is @npr.org, for example, and NPR journalists are on the subdomain @name.npr.org—in a decentralized approach to signaling authenticity and building trust.
Verification exists in various forms across other social platforms, ranging from pay-to-play on X (replacing the legacy verification process for notable and authentic accounts) to Instagram's applications for accounts representing a "well-known, highly searched-for person, brand or entity" that has been featured in multiple news sources.
How Bluesky verification works
In addition, select organizations will have the power to issue blue check marks directly through the Trusted Verifiers feature—for example, The New York Times will be able verify its individual journalists. Bluesky's moderators will still review each verification, and other users will be able to see which organization granted it by tapping on the blue check.
If you prefer, you can hide verification in the Bluesky app under Settings > Moderation > Verification Settings.
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