What’s Trending: Cigars Rising ...Middle East

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Want to know what folks are talking about on social media? Every weekday on 97.9 The Hill’s “This Morning with Aaron Keck,” Victor Lewis scours the Internet for the day’s top trending stories, from weird news to wacky crimes to odd business ventures and everything in between. Click here to listen back to all our past What’s Trending segments – and tune in to “This Morning” on 97.9 The Hill every weekday at 7:45 to hear What’s Trending live on the air.

What’s Trending is made possible by Dynamic Electric.

Trending today: the rise of the cigar industry, with a big spike in global sales – but why, since smoking in general is down? Victor speculates that it might have something to do with the rise of bro culture (podcasts, e.g.), but Aaron thinks it may be related to a similar trend in alcohol consumption – with fewer people drinking, but those who do favoring a more elevated ‘mixology’-style experience. (Or maybe we’re both wrong. Who knows?)

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