During a special presentation at the fair, Malaysia Representative Office marketing director Datuk Melissa Ong and Asean and Pacific Division, International Promotions Department market specialist III Gianna Allysa Añonuevo, who jointly oversee Philippine tourism promotions in Malaysia, shared how local interest in the Philippines has grown significantly in recent years.
More than just Manila
Boracay, a long-time favourite for its postcard-perfect beaches, is seeing renewed interest among Malaysian travellers. Its white sands and calm turquoise waters make it ideal for families during the day, while beachside nightlife transforms the island into a lively spot for partygoers by night.
Muslim-friendly travel
Ong highlighted that such initiatives not only provide comfort and peace of mind for Muslim families but also open the door to new audiences seeking destinations that respect their faith-based needs.
The Philippines offers thrilling activities, from land-based excursions to water sports. Helmet diving and parasailing are top draws in Boracay, while island-hopping tours remain popular in Palawan. These experiences provide a close-up look at the country’s marine biodiversity, limestone cliffs and hidden lagoons.
Culture, shopping and modern marvels
Añonuevo and Ong emphasised Manila’s appeal for first-time visitors who enjoy a blend of shopping, gastronomy and sightseeing. The city caters to all types of travellers, from local markets to high-end malls.
Fun at Matta Fair
The Philippine booth is also drawing attention with interactive activities, photo opportunities and social engagements. Popular content creators Sherlyn Heon, Miko Wong and Adeline Tsen encouraged visitors to follow their journey online, promising fun prize giveaways on Instagram. Visitors still have time to explore the fair today at the Malaysia International Trade and Exhibition Centre before it wraps up at 9pm.
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