The project marks the first time Universal will develop a park overseas in Europe, complete with a lengthy list of offerings that include a massive hotel and a sprawling entertainment complex.
While specific details about the attractions inside the park are still up for speculation, Universal has confirmed the new park will feature "Universal’s distinct brand of immersive storytelling, thrilling rides, innovative attractions, and exciting entertainment, all utilizing sophisticated and advanced technology."
Though certainly an exciting announcement for dedicated theme park fanatics, officials within the United Kingdom's government have also voiced their enthusiasm for the project. In an official press release, the country's prime minister, Keir Starmer, said of the news, "Today we closed the deal on a multi-billion-pound investment that will see Bedford home to one of the biggest entertainment parks in Europe, firmly putting the county on the global stage."
Similarly, Universal has expressed their belief the project will help open additional doors for the company's expansion into Europe, with Universal Destinations & Experiences CEO Mark Woodbury stating, "Bringing a world-class theme park and resort to the United Kingdom is a tremendous opportunity and is part of our strategy to introduce the Universal brand and experiences to new audiences around the globe."
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