PRODUCT LAUNCHES
PepsiCo has also launched new products.
The brand’s Starry drink, a lemon and lime flavored soda, hit store shelves in 2023.
It was part of the company’s efforts to compete against renowned names like Sprite and 7 Up.
PepsiCo chiefs said the drink is designed to “speak” with Generation Z shoppers.
Soda fans conscious about the calories can also buy cans containing zero sugar.
Krishnan told the Journal that the company has seen some upswing.
Sales of Pepsi blue-can cola have jumped by 5.8% this year.
And he noted that zero-sugar Pepsi and wild cherry-flavored Pepsi sales have increased by double digits.
LEADERSHIP CHANGE
Krishnan has been in the role of PepsiCo Beverages North America CEO since 2023.
He has been with the company since 2006.
The company recently announced that Greg Lyons, who was a chief marketing officer, will be leaving after eight years in the role.
He’s set to be succeeded by Mark Kirkham.
“He led the step-changed international approach to accelerating zero sugar and expanding our portfolio to address the needs of evolving consumers,” Krishnan said.
He added that Kirkham is “well-poised” to be at the center of the company’s next stages of innovation.
The change comes months after it was reported that Dr. Pepper overtook Pepsi in becoming the second favorite soft drink in the US.
Pepsi soda machines have recently been stripped out of Costco food courts across the country.
The soda had been a staple in food courts for more than a decade.
Pepsi soda fountains are being replaced by Coca-Cola branded machines.
YouTube/PepsiPepsi has launched an ad where actors swap the drinks of diners[/caption] YouTube/PepsiThe brand says ‘Every burger deserves Pepsi’[/caption] Read More Details
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