Co-produced by Michael alongside JT Daly (Demi Lovato, Benson Boone, Alex Warren) and Andrew Goldstein (Tate McRae, Machine Gun Kelly, Travis Barker) as well as co-written with his 5SOS bandmate and best man Calum Hood, Cool marks the beginning of Clifford’s solo career as he steps out on his own and reintroduces himself to the world as an artiste with his own unique sound and perspective. Cool explores self-doubt and the often uncomfortable process of navigating insecurity, capturing the uncertainty of trying to fit in, questioning whether you belong and feeling out of place in unfamiliar spaces.
The music video, directed by Bobby Hanaford, brings this sentiment to life.
It was a quick process seeing a video that matched it and it was a good collaboration with Michael going deeper into that idea and bringing it to life. The whole project is a breath of fresh air, especially in an industry that is often more concerned with looking ‘cool’ than being authentic.”
With its playful pop-punk energy, Cool highlights Clifford’s fresh new sound, marking an exciting evolution in his music.
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