For many Malaysians, these annual short films are as much a part of Aidilfitri as ketupat and kuih lapis. From touching tales of reconciliation to joyful sing-alongs, comedic horror twists and even artificial intelligence (AI)-powered storytelling, brands have released Raya films that capture the magic of the season, each with its heartfelt message.
Mr D.I.Y. – Raya Penuh Makna
The five-minute short stars Syafiq Kyle in a cameo role, adding a touch of star power to this light-hearted tale about Diyanna, who avoids all her favourite foods to fit into her baju Raya until her grandmother reminds her what truly matters.
Petronas – Who Could That Be?
It follows Rafi, a young man returning from abroad who reluctantly visits a distant relative, only to be mistaken for a stranger.
The film is available on Petronas’s YouTube and other social media channels.
No Raya season is complete without a big-budget, star-studded film from Watsons. This year’s Raya Terunggul features a fusion of reality and fiction, where beloved characters such as Mami Jarum and Adnan Sempit come to life to guide a young woman Melati as she comes to terms with her mother’s new relationship.
Tropicana’s Art of Tradition film touches on the importance of home and tradition.
Lego – Main Bersama, Eratkan Silaturahim
The web film tells the story of a grandfather who rekindles his bond with his grandchildren by inviting them to build a kampung scene out of Lego bricks, proving that even the smallest bricks can rebuild the biggest connections.
U Mobile – Suaraku
Using AI text-to-video technology, the daughter bridges their communication gap in a heartfelt story about love, understanding and the power of innovation.
Zus Coffee – Cerita Malam Raya
Featuring Luqman Podolski, Zeppo Youngsterz Crew and a musical twist by Faithful Music, the film celebrates the Malaysian tradition of sembang-sembang late into the night.
One of this year’s most emotionally resonant films comes from Caring Pharmacy. Syawal di Hati, Kenangan Abadi explores the impact of divorce on children through the story of two separated siblings.
The film features artwork by Malaysian savant autistic artist ArtJamila, who also designed Caring’s Raya green packets. These limited-edition packets reflect the brand’s focus on emotional healing and community through the power of art.
Spritzer Sparkling’s short film Raya Lebih Bermakna – Mana Adam? starts with a frantic mother searching for her son on Raya morning, but quickly evolves into a poignant message about how we express love.
Proton – Raya 2025 Short Film
The film stars Que Haidar and Azwan Ali in a family drama laced with themes of miscommunication, reconciliation and the power of forgiveness, all while subtly showcasing the Proton e.MAS 7, the automaker’s latest electric vehicle and current best-selling model in its class.
Hong Leong Bank took a musical route with Senyum-Senyum Raya, a lively song performed by Alif Satar & The Locos.
Best Raya stories come from heart
As families gather this Aidilfitri, these stories will linger not just on our social media feeds, but in our hearts. This year’s Raya is shaping up to be a season full of meaning, generosity and unforgettable moments.
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