This collaboration reflects the shared values between football and trading—discipline, strategy, and execution—all of which are key to achieving success both on and off the field. PU Prime will leverage this partnership to strengthen its regional presence while engaging with football fans through exclusive experiences and unique promotional activities.
“We are pleased to welcome PU Prime as the new regional sponsor of the Argentine Football Association. We continue to work with strategic partners who share our principles both on and off the field, and we are therefore excited to continue developing strategic territories such as Canada and the United States, where, with the World Cup just under 15 months away, the excitement is already starting to build. We hope this agreement with PU Prime will provide both sides with a valuable, long-lasting, and mutually beneficial collaboration.” said Claudio Fabián Tapia, President of AFA.Additionally, Leandro Petersen, AFA's Commercial and Marketing Director, also stated: "This new regional sponsorship with PU Prime represents a new step in the global expansion of the AFA brand. As the first regional sponsor in Canada, it marks the beginning of a new market and continues the internationalization of the AFA brand. Our mission is to continue adding value to our sponsors and consolidate key regions globally for the coming years. We are delighted that PU Prime has chosen the World Champions as its brand image during this exciting period ahead. We enthusiastically welcome PU Prime and are confident it will be a success."“We are proud to partner such an iconic institution. Just as AFA have become a dominant force in world football, PU Prime is on the same journey to establish itself as one of the most successful brands in its sector, constantly challenging and innovating. This collaboration demonstrates the importance of togetherness, just as the best players unite to play on the world stage, PU Prime fosters the same spirit of team work in delivering the best online trading platform.” added Daniel Bruce, Managing Director of PU Prime.
About AFA
Founded in 1893, the Argentine Football Association (AFA) ( www.afa.com.ar/es/) is the governing body of football in Argentina and one of the oldest football federations in the world. Headquartered in Buenos Aires, AFA oversees all aspects of the sport, including the organization of domestic leagues such as the Primera División, Primera Nacional, and lower divisions, as well as national cup competitions like the Copa Argentina and Supercopa Argentina.
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