The show at the Hotel du Grand Veneur in the Marais neighbourhood is part of the celebrations for the 75th anniversary of Snoopy, Charlie Brown and the Peanuts comic strip crew which were created by late American illustrator Charles Schulz.
“Since we’re celebrating our 75th anniversary this year, we thought it would be fun to celebrate the history that the brand has with fashion. And where else would you do that but in Paris?” said Melissa Menta from the Peanuts Worldwide company.
Charlie Brown was initially drawn with just a plain white t-shirt before Schulz -- whose snappy dress sense is also celebrated in the show -- gave him his trademark sweater with a jagged stripe.
Nowadays, Snoopy is recognised by between 80-90 percent of people in the United States, Europe, Japan and even China, according to research by the Deloitte consultancy for the Peanuts company.
Much of the credit for Snoopy's journey from newspaper pages to mass-market clothing stores and fashion catwalks is given to Schulz's long-time merchandising collaborator Connie Boucher.
“Isn’t it amazing how the busy fashion celebrities wanted to take on the challenge of designing outfits for fuzzy characters with large ears and tails?” she is quoted as saying afterwards.
Many of them are on display in the most striking room of the Paris show that features dozens of dolls from this period and others from the present day.
“Designers wanted to include Snoopy because they realise the universal message that he carries,“ curator Sarah Andelman, founder of former Paris boutique Colette, told AFP.
Licensing agreements come with strict conditions.
Keeping Charlie Brown's pet sidekick relevant to new generations so long after his first appearance on October 4, 1950, is a challenge for the Peanuts company.
Charles Schulz, who passed away in 2000, “would be amazed at how it has taken off on social media,“ his widow Jeannie Schulz told AFP.
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