Technology companies in China have been scrambling to release improved AI platforms since start-up DeepSeek shocked its rivals with its open source and highly cost-efficient model in January.
Baidu also made its AI chatbot Ernie Bot free for individual users more than two weeks ahead of schedule. Previously, users had to pay a subscription to access the company's latest AI models via Ernie Bot.
The Beijing-based company was one of China's first to roll out a generative AI platform publicly, in 2023, but rival chatbots from companies such as TikTok owner ByteDance and Moonshot AI have since gained more users.
Since then, Chinese companies and local government agencies have rushed to incorporate DeepSeek's open-source model into their work, while other technology companies have been playing catch-up.
In February, WeChat owner Tencent released a new AI model that it claimed answers queries faster than DeepSeek, even as it incorporated its rival's technology into its messaging platform.
Alibaba this month also released a new version of its AI assistant app powered by its open-source Qwen reasoning model.
Baidu has also announced plans to follow DeepSeek's lead by making its Ernie AI models open-source from June 30.
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