YouTube's recent price hike has clearly left a hole in the market. If you want a fully ad-free YouTube experience, you currently need to pay $13.99/month (up from $11.99) or use a third-party workaround. But now, YouTube has a compromise. The service's new Premium Lite plan comes in at $7.99/month ($6 cheaper) and is supposed to block ads on most, but not all, content.
The catch is that other content, like music and music videos, won't be. That said, I am curious where the line between "core creator" content starts and stops—it'll take some time before subscribers really test the boundaries of this system. What if a smaller creator has a gaming video that doesn't get flagged as being part of YouTube Gaming?
Missing features
Credit: YouTubeYouTube Premium Lite is designed for people who want to watch creator-uploaded long form content in peace, without ads, and who don't care about supplemental features or YouTube spin-offs. If you instead prefer to watch offline or like listening to long podcasts in the background or have playlists saved in YouTube Music, the $13.99/month YouTube Premium plan will probably still be more up your alley.
YouTube is rolling this out as a pilot test program in the US, so how the subscription works might change in the future. The company plans to expand the testing to Thailand, Germany, and Australia in coming weeks.
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