TARGET shoppers continue to complain about store checkout policies but the retailer appears to be persisting with its measures.
Chiefs don’t appear willing to make a change despite receiving a barrage of customer complaints.
GettyTarget shoppers continue to moan about the state of checkouts[/caption]Nationally, Target bosses have rolled out a policy warning customers that the maximum of items scanned at the self-checkout is 10.
While some local stores have rolled out checkout policies, closing self-service by 8pm, as per Business Insider.
One customer was up in arms about a less than ideal experience at the checkouts, according to an X thread.
And, they seemed to be baffled by a decision taken by store chiefs.
“With 15+ people in the line on a busy Friday evening, why are your fast checkout booths turned off on purpose?” the shopper asked.
The shopper shared a picture from the store which showed self-checkout machines out of action.
A Target spokesperson responded to the shopper’s frustrations.
The representative thanked the customer for highlighting the issue.
“We’re prioritizing full-service check lanes to support our guests during the entire day and intend to open Express Self-Checkout to support busier times,” they said.
“We’ll be sure to share your feedback.”
Target bosses announced a sweeping set of self-checkout changes last spring.
Express checkout lanes have been rolled out in almost 2,000 stores.
The huge rollout came months after bosses tried the policy in around 200 stores.
And, chiefs explained why the rollout happened, per a company statement.
Latest self-checkout changes
Retailers are evolving their self-checkout strategy in an effort to speed up checkout times and reduce theft.
Walmart shoppers were shocked when self-checkout lanes at various locations were made available only for Walmart+ members.
Other customers reported that self-checkout was closed during specific hours, and more cashiers were offered instead.
While shoppers feared that shoplifting fueled the updates, a Walmart spokesperson revealed that store managers are simply experimenting with ways to improve checkout performance.
One bizarre experiment included an RFID-powered self-checkout kiosk that would stop the fiercely contested receipt checks.
However, that test run has been phased out.
At Target, items are being limited at self-checkout.
Last fall, the brand surveyed new express self-checkout lanes across 200 stores with 10 items or less for more convenience.
As of March 2024, this policy has been expanded across 2,000 stores in the US.
Shoppers have also spotted their local Walmart stores restricting customers to 15 items or less to use self-checkout machines.
“Self-checkout was twice as fast at our pilot stores,” they said.
“By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too.”
But, chiefs revealed more traditional lanes would be opened up, and managers have the flexibility to adapt self-checkout hours based on store needs.
Target’s 10-item threshold has proved to be a highly controversial policy.
And shoppers have consistently called for the retailer to change course.
Customers have called on stores to open more cash registers if the company insists on the policy.
“Does Target purposely make it impossible to shop in store?” one shopper asked.
“Self checkout is 10 items or less now and only one regular register is open.”
“It’s a s**t show to say the least.”
“If you are going to make your self check out lines 10 items or less, hire more cashiers,” another commented.
“Having a single cashier and no option for most people to self check is wild.”
Customers have claimed on X they’ve been removed from the self-checkout line because they had 11 items, not 10, in their carts.
Target has even admitted checkout experiences can be frustrating based on the policy in place.
GettyTarget has limited the number of items shoppers can buy[/caption] Read More Details
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