Supporting local brands not only helps the economy but also empowers entrepreneurs who create products tailored to the needs of Malaysians. With sustainable practices and a deep understanding of regional skincare concerns, these brands deserve a spotlight. Among them, these four brands have emerged in the local beauty industry, offering skincare that is effective and ethically crafted.
Founded by social media influencer Jane Chuck in 2019, Chuck’s is a movement that promotes self-love and confidence. Known for its aesthetically pleasing packaging and gentle yet effective formulations, Chuck’s caters to those who believe in simple, feel-good skincare. One of the brand’s best-selling products is the Self Love For All Honey Cream, a deeply hydrating moisturiser infused with 42% royal jelly extract.
Ulu Soleil
With a strong emphasis on inclusivity and diversity, the brand promotes a vision of beauty that defies traditional norms, encouraging everyone to embrace their individuality. Ulu Soleil is proudly planet-conscious, with a sustainable production process from start to finish, using eco-friendly packaging that reduces environmental impact.
Handmade Heroes
The brand is best known for its Cocolicious Luscious Lip Scrub, an exfoliating lip treatment made with coconut sugar and avocado oil that is designed to keep lips soft and supple. Another standout is the Australian Pink Clay Mask, which detoxifies the skin while boosting radiance.
Desi Rose Cosmetics
The brand offers brown girl-friendly products that enhance and complement deeper skin tones, ensuring makeup lovers no longer have to struggle to find shades that suit them perfectly. Beyond its focus on inclusivity, Desi Rose remains committed to ethical beauty, every product is cruelty-free and vegan, reflecting the founders’ dedication to kindness and sustainability.
Perfume Factory
The process is simple. Customers walk in, consult with a perfume expert and have their chosen fragrance blended on the spot. Using high-quality materials, including fragrance oils sourced from France, Perfume Factory ensures each perfume offers long-lasting wear, with scents lasting up to 12 hours on the skin and even longer on clothes.
Beyond custom creations, the brand features a wide range of perfumes inspired by popular luxury fragrances. It also offers a premium line that recreates niche favourites like Baccarat Rouge 540. With a focus on craftsmanship, quality and personalisation, Perfume Factory makes the world of fine fragrance approachable for all.
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