We’ve all been there: You find the perfect product, the chair or skin cream that will solve all your problems through the liberal application of capitalism—but it doesn’t fit into your budget. You have three choices: You can spend the next few months (years?) saving diligently toward the glorious day when you can afford to pull the trigger; you can put that purchase on a credit card and deal with the interest charges—or you can find a dupe.
Finding dupes can be as easy as a Google image search or a quick trip to Target or Lidl—but it can sometimes be a challenge. Thankfully, there are a variety of apps you can use that make locating dupes a lot easier, and companies that make their own dupes for specific items.
TikTok. The social media behemoth is kind of dupe central these days. You can type the name of what you’re looking for with hashtags like #dupe or #dupefinder to see what’s out there. What’s good about using TikTok is that most of the results will show people actually using and discussing the dupes, which can help you figure out if they’re truly worth buying.
Spoken.io works very similarly: Paste in a URL or drag/upload a photo, and it will scan the web and point you to a list of discounted dupes. For example, it turned up this $1,899 Eames-like chair—not quite as cheap as the Walmart version, but still a significant savings over the original.
SkinSkool distinguishes itself by offering a list of potential dupes organized by a similarity score and labeled with a dollar sign icon indicating how expensive the dupe is. This makes it easy to cross-reference your budget with the available options. The site explicitly states that it bases its choices solely on the publicly available ingredient lists of the products, so it doesn’t offer any kind of hands-on review.
A few companies that make their own dupes
Brandefy was founded to exploit the fact that name-brand beauty and skincare products at every price point are largely manufactured in the same facilities using the same ingredients. It creates “inspired by” products that are often indistinguishable from the pricier versions. Brandefy is more oriented toward its app than the website, however, so it’s a good choice if you want to check something on your phone while you’re out shopping.
Element Brooklyn offers soaps, lotions, and other products that dupe brands like Aesop or Le Labo with an environmentally friendly twist: Its products are refillable, so you aren’t dumping plastic bottles into landfills all the time.
Italic is a Los Angeles-based company that sells clothing, jewelry, and accessories that closely resemble luxury brands. Its prices aren’t as low as literal dupes, but you can still find fashion that looks just like the top-tier brands at a much lower cost.
Some caveats to keep in mind
Another option for doing your dupe due diligence on beauty and skincare products is SkinSort, which has a useful comparison tool. You can compare a dupe to the brand it’s replicating and SkinSort will show you a list of ingredients in each (along with explanations for what each does) and reviews from people who have actually used the dupe.
Finally, if you want to save some money without risking a downgraded experience, you can also look for name-brand items at secondhand places like Poshmark, which sells clothes, skincare, perfume, and beauty products. A lot of sellers on these platforms have access to name-brand stuff (some work for retailers where they get deep discounts, giving them room for resell profits, for example—look for folks who have a lot of a specific product on hand and you’re probably looking at a hustling sales associate) and you can find some real bargains that way. This gives you the main benefit of a dupe (lower prices) without compromising in any way.
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