Guitarist Lorenzo Antonucci from metal band Sworn Enemy has launched Crowdkill Records, a label dedicated to finding and cultivating new talent in metal, hardcore and rock. The label’s first artist signee is Nathan James, a genre-blending artist known to embrace both rock and hip-hop. James’ riff-heavy single “Alienation” is his debut release on the label.
“In recent years, the music industry in which we operate has become increasingly competitive and volatile; a battle for space on the charts and news in the headlines,” a press release announcing the launch of Crowdkill reads. “Nobody knows how to navigate this complicated landscape better than Lorenzo Antonucci.”
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02/25/2025Antonucci, who has also served as executive vp of business development and A&R rep for Sumerian Records, has partnered on the label with Gravel Road, a Nashville-based record label and management firm launched in 2024 by Anthony Martini and Rich Barner that has made a partial financial investment in Crowdkill.
“Their business model that showcases an artist-forward strategy will undoubtedly work to bridge the gap of trust that has slowly been decaying between label and musician,” according to the press release. As both a musician and record label boss, it continued, Antonucci is “doubly invested in creating a label-environment in which artists can be sure that the execs behind their paperwork have a strong understanding of what is most important for all parties involved.” The release added that his goal with Crowdkill is to “build a more transparent, supportive, and family-like atmosphere” for artists on the label.
Of the label’s origin, Antonucci added, “We’ve always believed in creating a partnership with artists — not just a deal. CrowdKill isn’t about the typical corporate structure that treats artists as commodities; we’re building something that feels more like a family.”
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