The coffee chain will distribute RM250,000 among participating artists in recognition of their talent and contribution. Meanwhile, the remaining RM250,000 will be donated to Mercy Malaysia’s Palestine Relief Fund to support sustainable development projects, including health, water sanitation and hygiene and livelihood programmes for the Palestinian communities in need.
Held at Pavilion Bukit Jalil from Feb 22 to 24, the event honoured more than 60 Malaysian artists, including deaf, autistic and emerging art students, who lent their talent to design 25 unique “Life-Sized Bearista” figures, transforming the beloved Starbucks bear icon into powerful works of art. Many of these artists have overcome personal challenges, using art as a form of self-expression and storytelling, proving that creativity knows no boundaries.
This allowed more people to engage with the campaign while supporting local artistry. In collaboration with homegrown international NGO Mercy Malaysia, customers were also invited to contribute to a greater cause through their purchases.
Adding to the celebration, Starbucks Malaysia surprised the collaborating artists with the news that their dedication and creativity had earned a recognition in the Malaysia Book of Records. The project was awarded the title of “Most ‘Bearista’ Art in a Community Project”, marking a significant achievement in Starbucks Malaysia’s commitment to community engagement.
Guests also participated in a deaf coffee-tasting session led by Lin, a deaf senior barista working at the world’s first Starbucks Signing Store. To further reinforce Starbucks’ mission to champion diversity, the ceremony was fully supported by a sign language interpreter.
Launching across Asia Pacific, the campaign invites customers to rally around three core pillars: people, community, and environment, with activities and initiatives that foster positive change in ways both big and small.
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