Proud of this new partnership, Marios Chailis, Chief Marketing Officer of Libertex Group, stated: “Formula One is more than just a sport; it’s a showcase of resilience, innovation, and the pursuit of excellence, qualities that resonate deeply with Libertex’s core values. This partnership is a natural fit, combining two worlds driven by precision, speed, and strategic mastery. We’re thrilled to join forces with KICK Sauber F1 Team as we push boundaries and create history together”.
“We are delighted to welcome Libertex to our team,” Stefano Battiston, Chief Commercial Officer of Sauber Motorsport noted, adding: “Libertex’s reputation for innovation and excellence aligns perfectly with the values of our team. In Formula One, success is built on precision, performance, and a relentless drive for progress—qualities that we see reflected in Libertex’s approach. This partnership is more than just a collaboration; it is a shared commitment to excellence, innovation, and the pursuit of greatness, both on and off the track.”
Libertex hinted at its intention to enter Formula One through a monumental partnership during the Monaco Grand Prix in 2024, where it co-hosted the Ultimate F1 Superyacht party. This exclusive event brought together high-profile investors, celebrities, and motorsport enthusiasts, epitomising the synergy between high finance and high-speed racing. From the Libertex-branded Bugatti Chiron to the luxurious “Seven Sins” superyacht, the event showcased the brand’s sophistication and innovative spirit, leaving a lasting impression on all attendees.
This partnership underscores Libertex’s expanding footprint in global sports, marking its first foray into high-performance motorsport. By collaborating with KICK Sauber F1 Team, Libertex aligns with an organisation that exemplifies precision, agility, and the relentless pursuit of excellence. Beyond Formula One, Libertex’s presence in elite football, including its current partnership with FC Bayern, further reflects its commitment to engaging with world-class teams that push boundaries and set new standards in their respective fields.
About Libertex
For more information about Libertex visit www.libertex.com
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