On Tuesday, Feb. 18, the SKIMS founder announced a clothing collaboration with Nike.
"Introducing NikeSKIMS," Kardashian, 44, wrote on Instagram. "A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform."
"Cozy days in my @alo," the 69-year-old captioned a photo of herself sitting on a spiral staircase while wearing an outfit from the clothing and wellness brand.
Among the top comments was a direct callout from Kardashian, who wrote, "Did you really have to post this on the same day as my NikeSKIMS announcement?!?!?!"
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One person wrote, "Kimberly ???." while another echoed, "CRYING ?."
Yet another Instagram user declared Kardashian's bold move "iconic."
Meanwhile, Jenner did not publicly respond to her daughter's frustration.
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"NikeSKIMS!! A new brand by @kimkardashian @nike @skims, designed to sculpt and engineered to perform," she wrote alongside a carousel of photos about the upcoming clothing line. "Coming this Spring!! Congrats Kim!! ? #NikeSKIMS."
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