At the time it felt like the established order striking decisively against pretenders to the elite. But could it end up being the straw that broke the camel’s back for the Premier League’s financial fair play system?
Premier League sponsorship rules declared 'void' after Man City legal challenge
Read MoreAnyone stating that – or that the path is now clear for overblown, state-sponsored deals to be waved through with minimum fuss – is clearly getting ahead of themselves. But at a time when the Premier League’s rules are being attacked from all sides, it does feel like the first tremors of a potential earthquake coming down the line.
That City have been able to convince a tribunal of that fact – and have another legal action pending that could tear up the new set of rules – feels very significant.
City’s 115 charges verdict is imminent and, it should be noted, they are increasingly confident on that one too. Who knows what the ramifications will be if they win that case.
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Read MoreBeyond that, slacker APT rules would give Newcastle options. They are yet to line up big-ticket sponsors for their training ground, stadium or warm-up kits: multi-million deals with PIF-aligned companies down the line might yet help move the dial in their favour.
The i Paper has consistently been told PIF wouldn’t be minded to do it anyway, given they see Newcastle as an investment rather than a vanity project.
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Read MoreA bullish statement on Friday night indicated that they remain confident in the current version of the rules. But experts aren’t so sure clubs have a stomach for further expensive fights.
“The other clubs in the Premier League will be having a long and soulful thought as to whether they want to go forwards because at present they’ve got effectively unknown levels of liability in terms of this case and potentially a huge bill if Manchester City are successful on the 115 charges.
It is a sobering thought for those who wanted to block their way that their 2021 power play may have come back to haunt them.
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