Musk’s vocal and financial support for Donald Trump together with his support for the far-right Alternative for Germany (AfD) party as the “the country’s only saviour” prompted German Chancellor Olaf Scholz to accuse the entrepreneur of ‘hindering democracy”.
In the UK his attacks on Prime Minister Keir Starmer and his support for Tommy Robinson, a controversial far-right figure who is currently in jail have also come in for widespread criticism.
UK sales fell nearly 12 per cent in January, even as monthly EV registrations in Europe’s biggest battery-electric market achieved a record, according to latest industry data.
Elsewhere in Europe sales in France declined 63 per cent, in Sweden by a drop of 44 per cent, 38 per cent in Norway, and a 42 per cent fall in the Netherlands.
Tesla remains the leading EV seller in the US but last year saw it report its first-ever annual decline in deliveries. Musk said afterwards the company planned to launch cheaper EVs in 2025 to improve sales.
Tesla’s January performance marks the brand’s lowest sales figures since July 2022 when volume was artificially limited by pandemic restrictions which led to just four cars being sold in Australia that month.
Lower EV incentives have seen consumers shifting to buy lower-priced hybrid vehicles which they more familiar with and present less range anxiety.
After reporting a series of disappointing quarterly sales last year initially offered price cuts and then dangled the promise of cheaper models in the near future rather than the spectacular but expensive cybertruck which has failed to woo customers.
Case in point is Musk’s promises for full-self-driving facilities in Tesla’s. Musk is said to have first promised the smart, safer driving option back in 2016. Last year he said the full hands off ‘self-driving’ mode could be with customers by the end of the year.
“It’s financially insane to buy anything other than a Tesla,” Musk said. “It’ll be like owning a horse in three years.”
Analysts say the truth is a little different from a Musk promise with full-self drive under investigation by the National Transportation Safety Board after a series of accidents.
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